Baedeker
Magazine
Branding Development
During my time as Chief of Marketing at Baedeker, NYU’s premier travel magazine, I ideated and executed our Brand Guidelines. The document previewed below is a living one, including all my merchandise designs (stickers, postcards, streetwear) typography strategy, individual global site branding, etc. In addition, I designed our website nyubaedeker.org, managed our instagram @baedeker.nyu, and founded an interview series for students to have a platform and share their craft.
Presidential Edition
It all begins with a journey. During my time as president of Baedeker Magazine this past spring, I served as the creative director and logistical coordinator for the magazine previewed below. I managed a staff comprised of 120+ people world wide across teams such as Design, Operations, Editorial, Photography, and Marketing. For other editions of Baedeker in New York, London, Madrid, Sydney and more, navigate to our website nyubaedeker.org